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Business Tips Made Simple!
We’ve compiled only the best tips, tricks and how-to’s for navigating the ins and outs of your business. It’s never too late to learn a new skill or to improve your current business processes. Follow our blog to get the latest information on how to run the various aspects of your business correctly and with ease.If you have any questions about any of the blogs you have read, please feel free to contact us! We’d love to elaborate in further detail so you feel more confident in implementing these new processes and ideas!
Our experience comes from many years in the industry…and many failures and successes! Our focus is ensuring that you don’t make the same mistakes, and capitalize on our success, to really elevate your brand to the next level!
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Spring Cleaning for your Small Business
After enduring what seems like an eternity of grey winter days, the spring season is finally here! Now is the perfect time to use this
Combining Digital and Print Marketing
As technology has changed and evolved, so has print marketing campaigns. With the use of technology, print ads can now come to life and interact
A Networking Guide for Entrepreneurs
As an entrepreneur, successful networking is critical to your personal growth and business development. Having a strong professional network will give you access to the
How to Create an Outstanding Customer Service Model
Retaining current clients is a more reliable way of increasing profitability in your business than gaining new ones. Research has shown that the cost can
How to Create a Budget for Your Business
Creating a business budget should be one of the first things you do as an owner. A budget will make operating your business easier, more
Marketing Trends In 2023
The world of marketing is constantly changing. New trends, fads, and tactics are surfacing quicker than ever. Here are a few trends to keep an
AI In Marketing
Artificial intelligence (AI) technologies are used to make automated decisions based on data collection, data analysis, and additional observations from an audience that could impact
Processes vs. Systems
What is the difference between systems and processes? Although these two things sound the same, they are actually quite different! In this blog, we will
Why Lead Magnets Are Important
Lead magnets are an essential and powerful tool to use for online marketing and sales. They allow you to start a conversation with your potential
Creating Effective KPIs
KPIs are an effective way to measure and track a company’s performance. By understanding exactly what KPIs are and how to implement them, you can
Creating Great Presentations and Meetings
With the move to virtual meetings, training and events it is more important than ever to provide a good experience while hosting a training or
Do you have a brand guide?
Branding is a powerful tool for business success. A strong, well-established brand can be one of your most valuable assets. If you’re not sure
Is your office green?
The trend toward more eco-friendly has accelerated over the last decade, but changes have increased more quickly as a result of the pandemic. It is
Scaling your Service-Based Business
Are you at that point where you have exhausted the billable hours in your day? When the product in your business is you it limits
Content Calendar Tips
Do you use a content calendar to plan your marketing efforts? Without a content calendar, implementing your marketing plan will be high on stress and
The 4 Day Week
Have you heard of the 4 day week? It’s a trendy topic these days! The theory is that by reducing your workweek to 4 days
Affirmations for Business Success
Achievements are driven by actions, and every action starts with a thought, a belief, and an attitude. By conditioning our minds, we can have a
How to Create a Productive Office Space
After spring cleaning your small business (check out last week’s blog!), capitalize on this opportunity to create a productive office space! I’m sure your home
Spring Cleaning for your Small Business
Warmer breezes, chirping birds, budding flowers… not only does that signal that it’s time for spring cleaning in your home, but also for your business!
Networking Guide for Entrepreneurs
As an entrepreneur, successful networking is critical to your personal growth and business development. Having a strong professional network will give you access to the
Social Media Strategy for Small Businesses
Does your small business have a social media strategy? With over 4 billion active social media users, this platform has become an important component of
Tackle your Small Business Taxes the Easy Way!
Tax season is almost here, so let’s talk about how you can tackle your small business taxes the easy way. Whether you file them yourself
Quarterly Planning for Your Business!
Quarterly planning for your business is a key component for growth and success. Having a quarterly plan that fits into your annual plan is just
How to Collaborate!
If you are looking to grow your business, then learning how to collaborate can be a huge help! There are so many different marketing strategies
The Digital Customer Experience
Creating a positive digital customer experience has become more important over the past couple of years. Consumers have become quite comfortable interacting with brands digitally,
Negotiation Skills for Small Business Owners
As a small business owner, negotiation skills are one of the most important skills for success, and also one of the most overlooked. It is
How Healthy is my Business?
As your business grows, you may be wondering… how healthy is my business? Perhaps you are keeping track of a few key numbers to confirm
How to Stay Focused as a Small Business Owner
If you find yourself surrounded by endless opportunities and a massive to-do list, perhaps it’s time learn more about how to stay focused as a
Simple Bookkeeping Tips for Entrepreneurs!
If bookkeeping feels daunting and intimidating…. Check out these simple bookkeeping tips for entrepreneurs. To run a strong business, you must have strong bookkeeping habits.
Grow your business… There’s a System for That!
If one of your goals this year is to grow your business, I want to share a secret with you… there’s a system for that! Perhaps
Best Apps for Business Success!
The holiday season is busy and many of us start the new year feeling weary and worn out. However, your success in 2022 relies on
How to Avoid Holiday Burnout
Do you have a plan to avoid holiday burnout this year? As an entrepreneur you are stretched to capacity for most of the year and
Virtual Meeting Hacks!
Virtual meetings are here for good, but how can we professionally represent ourselves over a screen? How you show up for your colleagues and clients
How to Grow your Business with Customer Delight
A solid marketing strategy and amazing products/services is a great way to build your brand, but you can actually grow your business with customer delight!
Google Sheets Hacks to Keep your Business Organized!
Whether you’re new to this program or a long-time user, there are some hacks that you can use with Google Sheets to help propel your
Holiday Marketing Made Simple for Small Businesses!
The Christmas season is fast approaching, and if you haven’t started planning or launching your holiday marketing efforts, you’re behind the ball! Any decent holiday
How to Reduce Key Person Dependency
As a business owner you may have thought about key person dependency, and you may have even mapped out your single point of failures that
Overcoming Procrastination as a Small Business Owner
Overcoming procrastination in our personal lives can be incredibly difficult, let alone in our own businesses! It is far easier to put off completing a
Dealing with Decision Fatigue
Decision fatigue is a real condition that many entrepreneurs face…but are unaware they even have! If you’ve ver have trouble deciding what to make for
Repurposing Old Content to Save You Time and Money!
Repurposing old content into something new OR using one piece of new content and breaking it down in different formats is a great way to
Books for Entrepreneurs That Have the Power to Shape Your Life!
We love books for entrepreneurs that are both educational and empowering, and there are so many options out there! Some of the world’s most famous
How to Become More Open-Minded When it Comes to Your Business
Want to learn how to become more open-minded when it comes to your business? Well you’re already part way there by acknowledging that things need
How to Create a Cash Flow Projection
As we discussed in our last blog, developing a cash flow plan has many benefits. It provides valuable insight, measures your progress and gives you
Knowing Your Cash Flow and How to Improve It
Cash flow is a top priority for any small business. It’s becoming increasingly important for entrepreneurs to stay on top of their finances no matter
Where to Look for Small Business Funding and How To Apply
Small business funding is out there, but can be overwhelming/confusing. Let’s not even get into how many hoops you have to jump through sometimes! Throughout
Is Direct Mail Marketing Still Viable?
Do you know that direct mail marketing is one of the best ways to push your products and services right in front of you potential
8 Must-Have Tools for Digital Marketing
We asked Theresa, our Head of Marketing, what are her must-have tools for digital marketing that she could share with small businesses to help elevate
5 Ways to Genuinely Tell Your Brand Story!
You’ve probably heard time and time again that your brand story is crucial to your marketing success. Not only does a good brand story have
Unpacking the Facebook iOS 14 Update and New Features to Be Aware Of
You’ve probably heard or seen the notifications online about the Facebook iOS update and how it will impact Facebook Advertising. Facebook advertising for most people
Instagram Features to Help You Find the FUN in Marketing Your Business!
There are a ton of fun Instagram Features that are available to you if you have a Business or a Creator page that you might
4 Ways to Deal with Creative Burnout
Creative burnout happens frequently for entrepreneurs, as we are constantly forced to be creative when marketing our businesses and creating products or services. Add Covid
How to Map Out Your Customer Journey
Understanding the customer journey is the key to any marketing plan you develop. A poorly thought out (or not considered at all) customer journey can
Your Entrepreneurial Journey – It’s Time to Pause and Reflect
The entrepreneurial journey is hard even in the best of times. For over a year now, small business owners have had to battle and overcome
Working Remote for You and Your Team
Over the last five years, working remote has grown by over 44 percent. With the work-from-home movement due to COVID-19 , the question remains whether
The Business of Mom Guilt
“We expect women to work like they don’t have children, and raise children as if they don’t work.” -Amy Westervelt You may be wondering if
6 Tips to Help with Procrastination
Procrastination can be a huge detriment to our personal and professional successes. So why do we procrastinate? Maybe it’s because you feel like there is
Tools for Creating Great Videos!
Want to create polished, professional videos that impress your audience? It’s easier than you might think. Video Your first tool will be of course your
Learn How to Be Confident on Video
If you’re anything like me, being confident on video is difficult and sometimes overwhelming. But Facebook Live, YouTube videos, Instagram Stories — It’s ALL about
How to Use Video to Market Your Business
Why use video to market your business? Video marketing gives you a fantastic opportunity to stand out from the crowd. Creating video content that provides
Why You Need to Use Video in Your Marketing Strategy
Are you looking for a marketing strategy that will get more results for your business? Have you considered video? With people spending more time on
Do You Have a Customer Follow-Up Strategy?
A follow-up strategy is important and necessary even if you aren’t a sales person. For example, if you’re an artist it’s unlikely you’ve ever referred
What Happens When You Don’t Have Processes?
When you don’t have processes in place, or the ones you have in place operate poorly, don’t communicate with the rest of your operations and/or
Setting Boundaries in the Workplace
Boundaries are essential with every client. Sometimes businesses allow poor client behaviors to continue for fear of upsetting or even losing the client. This sets
Managing Stress in the Workplace
Have you thought managing stress in your workplace lately? The workplace can be a relatively high stress environment even on a normal day. Stress management
Save Time and Stress by Automating Your Inbox!
Welcome to part 4 of “Tech it Out!”. You can read the other parts in this series here: Intro // Part 1 // Part 2 // Part 3 Today
Automating Your Client Invoicing
Welcome to part 3 of our 4-part series of automating your business processes, called “Tech it Out!“. You can check out the other parts in
How to Automate Your Appointment Bookings/Scheduling
Welcome to Part #2 of the 4-part series, “Tech it Out!” where we instruct you on how to automate your business. In case you missed
Where and How You Can Shop Locally!
It’s important now more than ever to shop local! Small businesses in our area could really use your support, so we’ve compiled a Masterlist of
How to Automate Social Media Messages
Welcome to Week 1 of “Tech It Out”! Automating tedious tasks can free up your time so you can focus on that which will move
Ways to Make Your Client Experience Seamless with Automation
If a customer is struggling with the online process on your website because you didn’t implement automations, the last thing they want is to go
Why Email Marketing is the Best Decision You Can Make for Your Business this Year
3.5 billion people use social media, but guess what platform has even more users? If you guessed Email, you’re right! When done correctly, email marketing
Learn How to Build Amazing Customer Relationships
Have you thought about what your customer relationship strategy is for 2021? 59% of consumers say they care more about their experience when they decide
Let’s Get Into Action!
With the New Year upon us we are all setting our new goals for the year, but as the famous saying says, “A goal without
Why you need to unplug this holiday season (and all year round)!
We push, we drive, we work, we connect, we give, we serve, we plan, we strategize,…and then we burn out. Do you ever get to
Give Yourself a Positivity Boost With These 10 Simple Tips
Is your glass half full? Or half empty? Sometimes it’s really hard to see the positive in things. A negative mindset can really hold you
Holiday Gift Giving
Holiday gift giving can be stressful for business owners. Deciding if they should give gifts, who they should give gifts to, how much to spend,
Tips for virtual networking!
To build and maintain your professional network during these difficult times, it’s important to take a strategic virtual approach. Practice, Practice Practice Pick one or
Are You a Boss or a Leader?
Believe it or not, there IS a difference! Understanding that difference will help you become a better manager and in turn, a better business owner.
Simple Receipt Organization Tips This Tax Season!
Does the thought of organizing your receipts overwhelm you? We get it. It can seem overwhelming when you are trying to do “all the things”
My Favourite Small Business Tools for Success!
Running a small business isn’t just about the products you create or the services you provide, it’s how you manage things in the back end.
Get Your Small Business Ready For a Second Wave
After months of watching the economy slowly reopen, we know that a second wave is a likely possibility. Planning and preparing for the worst case
Our 10 Crucial Steps to Starting a Small Business
While many people are happy working for someone else, there are many of us that feel the pull of entrepreneurship and starting our own small
Market Your Business Like a Pro – Even When You’re a Beginner!
You’ve got the idea for an amazing business. You’ve done the research; you know who your target audience is, and you have put together a
How Quinte Small Businesses Have “Beaten” the Pandemic
As many large businesses are closing their doors due to the unexpected and overwhelming pandemic, small businesses have learned to be strategic in how they
How to Handle Having Too Many Big Ideas!
Every good business starts with a big idea. Most entrepreneurs, freelancers and small business owners I know have gotten their start because they had a
How to Establish Strong Branding for Your Business
Branding is SO much more than just using the same colours and logo when creating your marketing materials. It is a combination of distinguishable verbal
6 Ways to Cut Back on Small Business Expenses
The times they are a changin. That phrase has never been more prevalent for small business owners than it is today. Covid-19 has forced many
Simple tips to stay motivated working from home.
There are several advantages of working from home but at the same time, it can be a real struggle. While it’s awesome to have loads
Why (and how) you should be building an email list!
Whether you have an existing email list that requires growth or are looking to get started, chances are you are sorting through a lot of
Quick Tips for Better Zoom Meetings
Due to Covid-19 and self-isolating efforts, more and more businesses are turning to Zoom, an online software, for video conferencing, webinars and more. Whether your
How To ‘Go Lean and Pivot’ Your Business!
You may have heard the terms ‘going lean’ and ‘pivoting’ floating around as business owners everywhere look for new ways to make it through the
Working from Home: Productivity and Your Mental Health
For many of us, Covid-19 has changed the very manner in which we do business. With quarantines in full effect, we have been removed from
To-Do List Hacks To Get Your Week Started!
There is a huge difference between being busy and being productive. Being busy is like treading water, expending a lot of energy but not really
The telltale traits of a badass entrepreneur.
Whether you got if from your mama or you picked up your mad skillz on your journey through life, these are the traits that make
Starting a LinkedIn profile made Simple!
1. Your profile picture and background picture are your first impression Use a high-quality, professional head shot. However, be sure that this picture shows who
BUILDING YOUR BOSS GIRL TRIBE IS THE BEST MOVE YOU’LL MAKE.
As driven, ambitious women, we want nothing more than to create a life of fulfillment and freedom, but let’s face it – we all have
The secret to an efficient work week starts on Sunday!
If you go to bed every night feeling like you didn’t do enough, you’re not alone. Lots of people are just not able to meet
7 SIGNS YOU ARE WAY TO BUSY!
It seems to me that too many of us wear busyness as a badge of honor. I’m busy, therefore I’m important. If I’m not busy, I
A Solopreneur’s guide to not losing your mind!
Did you know that Multitasking reduces productivity and increases stress? The brain has to constantly stop and start to process multiple tasks at once. Be
For the Love of Administration!
“The only way to do great work is to love what you do.” – Steve Jobs Here are the top things that administrative assistants do