Simple Desk

social media

Social Media Strategy for Small Businesses

Does your small business have a social media strategy?  With over 4 billion active social media users, this platform has become an important component of marketing strategies across all industries.  Social media can help increase your brand awareness, nurture client relationships, and even make sales directly on the platform!  There are many different social media …

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The Digital Customer Experience

Creating a positive digital customer experience has become more important over the past couple of years. Consumers have become quite comfortable interacting with brands digitally, such as on their desktop or with their tablet or cell phone.  Leaving a strong positive emotion after such experiences has a rather big impact.  In fact, 92% of customers …

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repurposing old content

Repurposing Old Content to Save You Time and Money!

Repurposing old content into something new OR using one piece of new content and breaking it down in different formats is a great way to save yourself time and money. In many cases, your company blog is where you will find a wealth of content to pull from and repurpose.  By creating bite-sized pieces of …

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tools for digital marketing

8 Must-Have Tools for Digital Marketing

We asked Theresa, our Head of Marketing, what are her must-have tools for digital marketing that she could share with small businesses to help elevate their marketing to the next level! Here are her top 8 picks that are easy for anybody to use, no matter the skill level! Email Marketing/Automations Subjectline.com – Your subject …

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facebook iOS

Unpacking the Facebook iOS 14 Update and New Features to Be Aware Of

You’ve probably heard or seen the notifications online about the Facebook iOS update and how it will impact Facebook Advertising. Facebook advertising for most people can be confusing and overwhelming, so adding changes and new features to consider is enough to make your head spin! We’re unpacking the Facebook iOS 14 update and how that …

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