The world of marketing is constantly changing. New trends, fads, and tactics are surfacing quicker than ever. Here are a few trends to keep an eye on come 2023. Long-term influencer marketing deals Word-of-mouth exposure can be one of the most impactful forms of advertising. People are far more likely to purchase a product or …
Artificial intelligence (AI) technologies are used to make automated decisions based on data collection, data analysis, and additional observations from an audience that could impact marketing strategy. AI is often used for digital marketing plans where efficiency is highly valued. AI marketing tools use data such as customer profiles and other KPIs to learn how …
Lead magnets are an essential and powerful tool to use for online marketing and sales. They allow you to start a conversation with your potential customers, build trust and credibility, keep your potential customers engaged, and ultimately, increase your sales. A Lead Magnet is a free incentive that you can give to your website visitors …
Branding is a powerful tool for business success. A strong, well-established brand can be one of your most valuable assets. If you’re not sure how branding works and why it’s so important, we have put together some information for you. Branding is essentially a company or organization’s public face. From the language in your …
Do you use a content calendar to plan your marketing efforts? Without a content calendar, implementing your marketing plan will be high on stress and low on success. On the contrary, planning out your social media posts allows you to stay organized, create consistent messaging, and collaborate with ease. Let’s have a look at why …
Does your small business have a social media strategy? With over 4 billion active social media users, this platform has become an important component of marketing strategies across all industries. Social media can help increase your brand awareness, nurture client relationships, and even make sales directly on the platform! There are many different social media …
Quarterly planning for your business is a key component for growth and success. Having a quarterly plan that fits into your annual plan is just magic. Many entrepreneurs have a good idea of where they want to take their business, but few have a well-defined tactical plan on how to get there. It’s important to …
If you are looking to grow your business, then learning how to collaborate can be a huge help! There are so many different marketing strategies and avenues to take, but collaboration is becoming a very popular and successful way to improve your reach and increase engagement. What is Collaboration? Collaborative marketing is when you work …
Creating a positive digital customer experience has become more important over the past couple of years. Consumers have become quite comfortable interacting with brands digitally, such as on their desktop or with their tablet or cell phone. Leaving a strong positive emotion after such experiences has a rather big impact. In fact, 92% of customers …
The holiday season is busy and many of us start the new year feeling weary and worn out. However, your success in 2022 relies on a strong start. Now is the time to reflect on what went well this year and what to focus on in the year ahead. Here at Simple Desk we are …
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Submit the form and check your email for your free download! Check your junk folder if you don’t see it in your inbox.
Submit the form and check your email for your free download! Check your junk folder if you don’t see it in your inbox.
