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Is Direct Mail Marketing Still Viable?
Do you know that direct mail marketing is one of the best ways to push your products and services right in front of you potential
8 Must-Have Tools for Digital Marketing
We asked Theresa, our Head of Marketing, what are her must-have tools for digital marketing that she could share with small businesses to help elevate
5 Ways to Genuinely Tell Your Brand Story!
You’ve probably heard time and time again that your brand story is crucial to your marketing success. Not only does a good brand story have
Unpacking the Facebook iOS 14 Update and New Features to Be Aware Of
You’ve probably heard or seen the notifications online about the Facebook iOS update and how it will impact Facebook Advertising. Facebook advertising for most people
How to Map Out Your Customer Journey
Understanding the customer journey is the key to any marketing plan you develop. A poorly thought out (or not considered at all) customer journey can
Your Entrepreneurial Journey – It’s Time to Pause and Reflect
The entrepreneurial journey is hard even in the best of times. For over a year now, small business owners have had to battle and overcome
The Business of Mom Guilt
“We expect women to work like they don’t have children, and raise children as if they don’t work.” -Amy Westervelt You may be wondering if
6 Tips to Help with Procrastination
Procrastination can be a huge detriment to our personal and professional successes. So why do we procrastinate? Maybe it’s because you feel like there is
Tools for Creating Great Videos!
Want to create polished, professional videos that impress your audience? It’s easier than you might think. Video Your first tool will be of course your
Learn How to Be Confident on Video
If you’re anything like me, being confident on video is difficult and sometimes overwhelming. But Facebook Live, YouTube videos, Instagram Stories — It’s ALL about
How to Use Video to Market Your Business
Why use video to market your business? Video marketing gives you a fantastic opportunity to stand out from the crowd. Creating video content that provides
Why You Need to Use Video in Your Marketing Strategy
Are you looking for a marketing strategy that will get more results for your business? Have you considered video? With people spending more time on
Do You Have a Customer Follow-Up Strategy?
A follow-up strategy is important and necessary even if you aren’t a sales person. For example, if you’re an artist it’s unlikely you’ve ever referred
Setting Boundaries in the Workplace
Boundaries are essential with every client. Sometimes businesses allow poor client behaviors to continue for fear of upsetting or even losing the client. This sets
Managing Stress in the Workplace
Have you thought managing stress in your workplace lately? The workplace can be a relatively high stress environment even on a normal day. Stress management
Save Time and Stress by Automating Your Inbox!
Welcome to part 4 of “Tech it Out!”. You can read the other parts in this series here: Intro // Part 1 // Part 2 // Part 3 Today
Why you need to unplug this holiday season (and all year round)!
We push, we drive, we work, we connect, we give, we serve, we plan, we strategize,…and then we burn out. Do you ever get to
Are You a Boss or a Leader?
Believe it or not, there IS a difference! Understanding that difference will help you become a better manager and in turn, a better business owner.
My Favourite Small Business Tools for Success!
Running a small business isn’t just about the products you create or the services you provide, it’s how you manage things in the back end.
Get Your Small Business Ready For a Second Wave
After months of watching the economy slowly reopen, we know that a second wave is a likely possibility. Planning and preparing for the worst case
Our 10 Crucial Steps to Starting a Small Business
While many people are happy working for someone else, there are many of us that feel the pull of entrepreneurship and starting our own small
Market Your Business Like a Pro – Even When You’re a Beginner!
You’ve got the idea for an amazing business. You’ve done the research; you know who your target audience is, and you have put together a
How Quinte Small Businesses Have “Beaten” the Pandemic
As many large businesses are closing their doors due to the unexpected and overwhelming pandemic, small businesses have learned to be strategic in how they
How to Handle Having Too Many Big Ideas!
Every good business starts with a big idea. Most entrepreneurs, freelancers and small business owners I know have gotten their start because they had a
How to Establish Strong Branding for Your Business
Branding is SO much more than just using the same colours and logo when creating your marketing materials. It is a combination of distinguishable verbal
6 Ways to Cut Back on Small Business Expenses
The times they are a changin. That phrase has never been more prevalent for small business owners than it is today. Covid-19 has forced many
Simple tips to stay motivated working from home.
There are several advantages of working from home but at the same time, it can be a real struggle. While it’s awesome to have loads
Why (and how) you should be building an email list!
Whether you have an existing email list that requires growth or are looking to get started, chances are you are sorting through a lot of
Quick Tips for Better Zoom Meetings
Due to Covid-19 and self-isolating efforts, more and more businesses are turning to Zoom, an online software, for video conferencing, webinars and more. Whether your
How To ‘Go Lean and Pivot’ Your Business!
You may have heard the terms ‘going lean’ and ‘pivoting’ floating around as business owners everywhere look for new ways to make it through the
The telltale traits of a badass entrepreneur.
Whether you got if from your mama or you picked up your mad skillz on your journey through life, these are the traits that make
BUILDING YOUR BOSS GIRL TRIBE IS THE BEST MOVE YOU’LL MAKE.
As driven, ambitious women, we want nothing more than to create a life of fulfillment and freedom, but let’s face it – we all have
7 SIGNS YOU ARE WAY TO BUSY!
It seems to me that too many of us wear busyness as a badge of honor. I’m busy, therefore I’m important. If I’m not busy, I
Keep it Simple!
It’s never to late to learn a new skill or to improve your current business processes. Here you’ll find tips, tricks and advice for navigating the ins and outs of your business. After all, your success is our business!
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