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Marketing Trends In 2023
The world of marketing is constantly changing. New trends, fads, and tactics are surfacing quicker than ever. Here are a few trends to keep an
AI In Marketing
Artificial intelligence (AI) technologies are used to make automated decisions based on data collection, data analysis, and additional observations from an audience that could impact
Why Lead Magnets Are Important
Lead magnets are an essential and powerful tool to use for online marketing and sales. They allow you to start a conversation with your potential
Do you have a brand guide?
Branding is a powerful tool for business success. A strong, well-established brand can be one of your most valuable assets. If you’re not sure
Content Calendar Tips
Do you use a content calendar to plan your marketing efforts? Without a content calendar, implementing your marketing plan will be high on stress and
Social Media Strategy for Small Businesses
Does your small business have a social media strategy? With over 4 billion active social media users, this platform has become an important component of
Quarterly Planning for Your Business!
Quarterly planning for your business is a key component for growth and success. Having a quarterly plan that fits into your annual plan is just
How to Collaborate!
If you are looking to grow your business, then learning how to collaborate can be a huge help! There are so many different marketing strategies
The Digital Customer Experience
Creating a positive digital customer experience has become more important over the past couple of years. Consumers have become quite comfortable interacting with brands digitally,
Best Apps for Business Success!
The holiday season is busy and many of us start the new year feeling weary and worn out. However, your success in 2022 relies on
How to Grow your Business with Customer Delight
A solid marketing strategy and amazing products/services is a great way to build your brand, but you can actually grow your business with customer delight!
Holiday Marketing Made Simple for Small Businesses!
The Christmas season is fast approaching, and if you haven’t started planning or launching your holiday marketing efforts, you’re behind the ball! Any decent holiday
Repurposing Old Content to Save You Time and Money!
Repurposing old content into something new OR using one piece of new content and breaking it down in different formats is a great way to
Is Direct Mail Marketing Still Viable?
Do you know that direct mail marketing is one of the best ways to push your products and services right in front of you potential
8 Must-Have Tools for Digital Marketing
We asked Theresa, our Head of Marketing, what are her must-have tools for digital marketing that she could share with small businesses to help elevate
5 Ways to Genuinely Tell Your Brand Story!
You’ve probably heard time and time again that your brand story is crucial to your marketing success. Not only does a good brand story have
Unpacking the Facebook iOS 14 Update and New Features to Be Aware Of
You’ve probably heard or seen the notifications online about the Facebook iOS update and how it will impact Facebook Advertising. Facebook advertising for most people
Instagram Features to Help You Find the FUN in Marketing Your Business!
There are a ton of fun Instagram Features that are available to you if you have a Business or a Creator page that you might
How to Map Out Your Customer Journey
Understanding the customer journey is the key to any marketing plan you develop. A poorly thought out (or not considered at all) customer journey can
Tools for Creating Great Videos!
Want to create polished, professional videos that impress your audience? It’s easier than you might think. Video Your first tool will be of course your
Why You Need to Use Video in Your Marketing Strategy
Are you looking for a marketing strategy that will get more results for your business? Have you considered video? With people spending more time on
Why Email Marketing is the Best Decision You Can Make for Your Business this Year
3.5 billion people use social media, but guess what platform has even more users? If you guessed Email, you’re right! When done correctly, email marketing
Our 10 Crucial Steps to Starting a Small Business
While many people are happy working for someone else, there are many of us that feel the pull of entrepreneurship and starting our own small
Market Your Business Like a Pro – Even When You’re a Beginner!
You’ve got the idea for an amazing business. You’ve done the research; you know who your target audience is, and you have put together a
How to Establish Strong Branding for Your Business
Branding is SO much more than just using the same colours and logo when creating your marketing materials. It is a combination of distinguishable verbal
6 Ways to Cut Back on Small Business Expenses
The times they are a changin. That phrase has never been more prevalent for small business owners than it is today. Covid-19 has forced many
Why (and how) you should be building an email list!
Whether you have an existing email list that requires growth or are looking to get started, chances are you are sorting through a lot of
Starting a LinkedIn profile made Simple!
1. Your profile picture and background picture are your first impression Use a high-quality, professional head shot. However, be sure that this picture shows who
Keep it Simple!
It’s never to late to learn a new skill or to improve your current business processes. Here you’ll find tips, tricks and advice for navigating the ins and outs of your business. After all, your success is our business!
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