Maddie Smith

After enduring what seems like an eternity of grey winter days, the spring season is finally here!  Now is the perfect time to use this vibrant new energy to clean and refresh your business.  The idea of spring cleaning your entire business can feel daunting and overwhelming, but once you start, you’ll want to keep …

Spring Cleaning for your Small Business Read More »

As technology has changed and evolved, so has print marketing campaigns. With the use of technology, print ads can now come to life and interact with their audience. Print and digital often live separate lives. Even though they can be successful on their own, print and digital together can amplify your marketing campaign. Here are …

Combining Digital and Print Marketing Read More »

As an entrepreneur, successful networking is critical to your personal growth and business development. Having a strong professional network will give you access to the best knowledge, resources, support, new ideas, and new perspectives. Networking can also uncover new business opportunities and connect you with new clients and new talent.   However, many people associate …

A Networking Guide for Entrepreneurs Read More »

Retaining current clients is a more reliable way of increasing profitability in your business than gaining new ones. Research has shown that the cost can be five times more to attain a new client than it does to retain an existing one. However, when it comes to retention, there is such a thing as the …

How to Create an Outstanding Customer Service Model Read More »