Whether you have developed a solid marketing plan or are still working on it, it’s always a good time to shake up your marketing strategy! Marketing is one of those things you simply cannot “set it and forget”. The market and environment are forever changing and if you want to succeed, you must adapt to these changes. Check out these 4 marketing tips to simplify and improve your business marketing strategy in 2023! It’s time to shake things up!
Keep up with the Trends
Keep an eye on what is trending in your industry, with your competitors, your clients, and your local business scene. This can help you direct your messaging in a way that resonates in a relevant way. Consider utilizing SEO (search engine optimization); find out what people are searching in your field and use this information to help increase your website traffic and rankings. The higher your rankings, the more likely you will be visible to those potential clients! Don’t be shy to be creative and experiment with it – you could start your own trend!
Be Present on Social Media
Social Media plays a huge role in marketing these days and is one of the best ways to show up and be present as a business. Be sure that your business pages are always up to date with the correct information and that they all project the same brand messaging. You want your logo, colours and fonts to be the same, as well as the language, tone of voice, and style of images/posts. Posting regularly about products/services, sales, events, tips and relevant information will keep your business top of mind. Furthermore, you can engage your followers with questions, polls and contests, as well as linking to your blog or podcast. Go ahead and shake up your social media marketing strategy and keep your followers engaged!
Network like a Boss
Networking is one of the most underrated forms of marketing. Don’t limit yourself to the customers who come searching for your product/service. Instead, networking ensures that your business is top of mind so when a contact (or anyone in their network!) may need your product/service, they will think of you. Consider joining your local chamber of commerce and attending networking events, or perhaps sponsoring an event. Every interaction is a networking opportunity, so be sure to have your business cards handy wherever you go!
Check-in with Client Care
Shake up your marketing strategy by focusing on client care. Retaining your existing customers is just as important, if not more important, than attracting new customers. Take a good look at what your current clients experience when they choose your business and think about ways you can go above and beyond. How do you handle client concerns? Can you anticipate your clients’ needs? Do they know what to expect every step of the way? Repeat and referring customers are the best kind, and as a business we have to earn their loyalty.
Developing a marketing strategy (and shaking it up!) may take some time, however, with these 4 marketing tips, we are confident you can knock it out of the park! And of course, if you ever need some help, feel free to drop us a line!