As technology has changed and evolved, so has print marketing campaigns. With the use of technology, print ads can now come to life and interact with their audience. Print and digital often live separate lives. Even though they can be successful on their own, print and digital together can amplify your marketing campaign. Here are some ways you can add to your print marketing with digital:
1. Provide Digital Opt-Ins For printed content
One way to connect your print and digital marketing is to include an opt-in form on your website so customers can sign up to get your printed content sent to them. This can include anything from catalogs, to brochures, newsletters, and even exclusive offers.
2. QR Codes On Print Materials
Using QR codes on print materials is a great way to make it easier for potential clients to get directly to your landing page or website. You can also use these codes and tracking links to get great analytics you can use for future campaigns and to adjust your strategy.
3. Use CTA’s
Print doesn’t have to focus solely on informing customers. Include specific calls to action, or prompts to follow you on social media.
4. Boost your socials on print
Print materials that prompt users to take action on social media create an multi faceted experience for customers. This can also create great user generated content. (Ex. Ask customers to take a photo and use a hashtag to get a discount.)