The world of marketing is constantly changing. New trends, fads, and tactics are surfacing quicker than ever. Here are a few trends to keep an eye on come 2023.
Long-term influencer marketing deals
Word-of-mouth exposure can be one of the most impactful forms of advertising. People are far more likely to purchase a product or service if someone they know recommends it. Influencer marketing has a similar effect. Influencer marketing is when a brand teams up with a popular individual that aligns with the brand’s audience to promote the brand’s product or service.
Marketers use influencer marketing for many different reasons, such as:
- Increasing brand awareness
- Building audience’s trust
- Reaching and expanding their target audience
- Lead generation
- Boosting conversions
While this form of social media marketing has been around for quite some time, in 2023, brands are grasping the opportunity to build more authentic connections with their target audiences by agreeing to long-term deals with influencers. These long-term brand, influencer relationships invite audiences to gain more trust in the brand as someone they personally follow is recommending it. Due to the win-win nature of this strategy, expect to see a lot more of it in 2023.
User-generated content
This type of content is original and focuses on a specific brand. It is created by the consumers rather than the brands. Some examples of this are unboxing videos, product reviews, and standard posts that use a brand’s hashtag.
Due to anyone being able to create user-generated content, adding this tactic to your marketing strategy can improve a brand’s authenticity and exposure greatly. Consumers are more likely to trust user-generated content compared to brand-created content proving that now’s the time to prioritize authenticity in your marketing strategy.
Interactive content
If you are frequently on social media, you have probably come across some form of interactive content. As people’s attention spans continue to decrease it is important to keep people engaged. In 2023 expect to see a rise in this form of marketing.
Marketers are constantly coming up with clever new ways to encourage interaction from their target audience, here are a few of the most common:
- Games
- Polls
- Q and A’s
- Contests
- Custom filters
- Surveys
Live streaming/video content
Video-based content has been on the rise, and for good reason too. A video can capture the attention of viewers far better than simply words on a screen. From TikToks to YouTube shorts, marketing experts are using short simple videos to increase engagement and boost brand awareness, especially among younger audiences. Live streaming allows for more interaction between the brand and its audience thus improving trust and KPIs across the board.
What trends do you think will be most impactful in 2023?