Lead magnets are an essential and powerful tool to use for online marketing and sales. They allow you to start a conversation with your potential customers, build trust and credibility, keep your potential customers engaged, and ultimately, increase your sales.
A Lead Magnet is a free incentive that you can give to your website visitors or audience in exchange for their email address and contact information.
It’s meant to capture their attention and convince them to provide you with their contact details – typically an email address and a name.
Sure, advertising and publishing content on social media, or your blog, is a must to generate awareness for your business. However, as we get a bit closer to a sale, we need to create a personal relationship with our users, get to know them, and better, understand their needs.
The goal of a Lead Magnet is to generate leads that we can then nurture and turn into paying customers. The more leads a Lead Magnet can generate, from the same audience, the better it is, so this should be our baseline criterion for judging their performance.
What makes a good lead magnet?
It solves a real problem
- Helps achieve something quickly
- Make it specific
- Easy to digest
- High value
- Instantly accessible
- Shows your expertise