A solid marketing strategy and amazing products/services is a great way to build your brand, but you can actually grow your business with customer delight! Customer delight is when you surprise a customer by exceeding their expectations, which creates a positive emotional reaction. By providing outstanding customer service that creates that feeling of delight, your customers will keep coming back for more. Many companies fail to prioritize customer delight, but the truth is, a delighted customer will return and spend even more money… and they will bring their friends. Let’s have a look at some ways to grow your business by delighting your customers.
Grow your business by anticipating customer needs
Put yourself in your customer’s shoes. Is there anything that your business can do to improve their experience? Staying ahead of potential pain points can strengthen your relationship with your customers and keep them delighted.
Deliver delight by exceeding expectations
First, you should know what expectations your customers have. How can you deliver beyond those expectations? For example, when resolving an order mix-up, your customers may expect that you will just fix the issue. You can choose to go above and beyond by throwing in some extra product, or a discount code for their next purchase.
Delight your customers by being authentic and empathetic
We all want to be heard and appreciated. Take the time to really listen to your customers. Your business may be able to provide a solution, even if it wasn’t the exact product or service they came in for. You can also use this as an opportunity to learn more about your customers and how to serve them better in the future.
When your business makes a mistake (we are all human!), be sure to authentically apologize — and of course, make it right. Send them a new product. Reverse the charge. Whatever it is, make it right. When your customers feel valued, they will keep coming back.
Respond quickly to delight customers
Customers appreciate a quick response. They want to feel that their issue or inquiry matters to your business. If you cannot provide answers right away, consider sending a quick response to let them know you are working on it. Prompt communication will delight your customers and build brand loyalty.
Grow your business by empowering your employees
Empowered employees will work hard to understand your customers and their needs. Keep track of customer complaints and feedback. Perhaps all employees could contribute the same list, so that you can see any patterns that emerge. Empower your employees with the tools they need to best serve your customers. If a complaint can be resolved quickly and easily by the first point of contact, your customer will be delighted with a positive experience.
Simplify for growth and customer delight
Keep it simple. Your product or service should be easy to use and understand. The way your customers communicate with you should be just as simple. This idea of simplification can be used for internal processes too! Simplifying can improve many areas of your business, boosting growth and delighting customers along the way!
I know you have worked hard to build your brand and your business. By focusing on delighting your customers, you can really strengthen brand loyalty and tap into the power of word of mouth! You have what it takes to grow your business with customer delight, and if you need some help along the way, we are here to help!