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Is Direct Mail Marketing Still Viable?

direct mail

Do you know that direct mail marketing is one of the best ways to push your products and services right in front of you potential clients?

In this day and age, it seems that everything is going digital. Online information overload happens and can  become overwhelming for most. Not to mention scrolling online can get distracting, quickly!

Despite the presence of an estimated 293 billion email addresses, most of us still get excited when receiving tangible items in our mailbox. These items often include direct mail marketing tools — postcards, letters, brochures, flyers that deliver different messages – all getting your customers’ eyes on you. 

 Here are 5 reasons why you need to add direct mail to your marketing strategy: 

It Has A Good Response Rate-

The response rate on an email campaign is somewhere around 1% but mailers average around 9%.

It Has A Higher ROI- 

Direct mail has a 28% higher ROI than digital ads. Especially now with the impacts made to Facebook ads thanks to the iOS14 updates, you don’t have to worry about whether or not your audience sees it. 

Direct Mail Has Higher Chances of Being Read-

On average 57% of email addresses are ignored because the users receive too many emails, and consider most emails as junk.

Research has indicated that up to 90% of all mail gets opened, while only up to 20% of emails are read.

You don’t have to fight to get attention- companies receive much less marketing by mail than ten years ago – a big advantage!

There are no “bidding wars” or algorithms to compete with. Just tangible direct mail campaigns right to someone’s mailbox!

It doesn’t require opt-in

Unlike email and text messaging, you don’t have to get a recipient’s permission to send them direct mail. This means, even if a customer doesn’t subscribe or unsubscribes from your email list, you can still get in touch with them. 

If you’re convinced that mailers are a good investment for your company after reading this blog, we can help! Our direct mailing process is simple:

  1. Following a discovery call, we will design your direct mail campaign
  2. We will price out the size and volume using a local printing company
  3. Using our marketing knowledge, we’ll find the right areas to send your direct mail campaign to
  4. We’ll address the envelopes, stamp them, and send them to the markets we’ve determined are best suited for your mailer!

If you’re interested, please contact Shea at shea@simpledesk.ca or fill out the contact form on our website!

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