We asked Theresa, our Head of Marketing, what are her must-have tools for digital marketing that she could share with small businesses to help elevate their marketing to the next level! Here are her top 8 picks that are easy for anybody to use, no matter the skill level!
Email Marketing/Automations
Subjectline.com – Your subject lines are absolutely crucial to the success of your email marketing endeavours. Not following best practices will land your email into the spam folder, or your lack of creativity and appeal can be the very reason why your emails are not being opened. With Subjectline.com, you are able to test out and rank your subject lines, with rationale given for why the subject line scored how it did. Anything lower than 90% I don’t recommend using for your emails.
Active Campaign – This email marketing platform is a must have for me for streamlining and automating your business processes. Not only is it fantastic for automating program deliveries, freebies and sign-ups, but you can also create forms, lists and tags to organize your mailing list. When set up correctly with your site, you’ll even be able to track the movement of your mailing list on each page! It’s a little tricky to learn, but totally worth it if you are serious about your email marketing efforts.
Social Media
Creator Studio – Are you paying for a software to schedule your social media posts? You really shouldn’t be! Creator Studio is completely free and is Facebook’s new-ish scheduler. It’s completely free and when you integrate your Instagram with it, you no longer have to switch back and forth between apps to schedule things!
Canva – Canva is the perfect way for small business owners without a lot of experience to create high quality and engaging social media posts that are on brand. You can create your own posts using the elements available at your fingertips, or use one of the hundreds of templates available. While primarily used for social media, there are also templates for print marketing!
Online Ads
Uprive – This is for those of you who are more advanced with online ads, but Uprive is a new platform that allows for you to build audiences and ads for Facebook and Instagram. Not only that but it’s unique split-testing feature has allowed many businesses that we work with to refine their ad success.
Google Keyword Planner – SEO can be confusing, and so can keywords! With the Keyword Planner provided through Google, you can see which keywords are most relevant to your business and being searched the most. What I love about this platform is that it provides updates in real time, showcasing monthly searches that help you make informed decisions about what keywords to use.
Video Marketing
Premiere Rush – While there are certainly a lot better video editing softwares out there, Adobe Premiere Rush is a great way to get started. With simple, easy to use features, it’s best to start out using a software that is not as expensive to get the feel for video marketing, and then move onto bigger and better platforms.
Rev.com – Last but not least, I love Rev.com for captioning our videos. Making sure our videos are accessible to all is important to us, and for a small fee, this program makes this do-able!
These are Theresa’s top 8 picks for tools for digital marketing. If you have any questions or need suggestions, please reach out to us using the Contact Us form and we’ll get back to you ASAP.