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Tools for Creating Great Videos!

videos marketing

Want to create polished, professional videos that impress your audience? It’s easier than you might think.

Video

Your first tool will be of course your smartphone. Everyone has a powerful video camera in their pocket and with a little practice you can start recording great footage. With the way technology is today, there is no reason to buy an expensive video camera. Your smartphone will do the trick!

If you wish to further your skills you may want to check out https://www.smartphonevideoformula.com/. This is an amazing course that walks you through all the ins and out of video making. We absolutely love the team at Lot 48…you simply cannot learn from a better team!

Let There Be Light

Lighting makes a huge difference in the quality of a finished professional video, so make it one of your top priorities during filming. If you don’t use enough properly-placed light, your video will probably be poor quality, even if the content is great.

The sun is one of the best light sources for video. If you’re filming in natural light, do your best to get your footage in the morning or evening. 

Background for Videos

Be deliberate about the background you use for filming. Nothing looks worse than a messy or distracting background.

One easy way to get a professional look for your video is to use a solid-colored background. A wall, a bedsheet, or a large sheet of backdrop paper are all good options. 

Sound

Your sound quality is actually more important than your professional video quality. Most people are willing to watch a video that’s not shot in HD or that’s even a little grainy, as long as everything else about it is good. But bad audio is usually enough to make anybody stop watching within a few seconds of starting to play a video.

Because audio matters so much, a good microphone is the first piece of equipment you should invest in. You can get a Lavalier microphone on Amazon for about $30 and it will do a great job. 

Tripod/ Stability

It is important to make sure that your camera is going to stay where you placed it, so a tripod is key for stable video footage.  There is nothing worse than someone getting motion sickness trying to watch your video. Tripods are fairly easy to find and relatively inexpensive. 

 Video Editing Program

Good video editing software can help you turn your raw footage into something great. The final step before posting your video is to put all of your footage together and edit it. There are apps available that allow you to do this straight from your smartphone or tablet. Some editors are more powerful and complex, while others are made with basic features for beginners. Either way, you can produce an entire video right at your fingertips.   Below are a list of apps that you can use whether you are a beginner or expert. 

  • Adobe Premiere Clip (Android and iOS) – Advanced
  • iMovie (iOS) – Beginner
  • LumaFusion (iOS) – Advanced
  • Kinemaster (Android) – Intermediate
  • Adobe Rush – Beginner
  • Powerdirector (Android) – Beginner

Making video doesn’t have to be hard or expensive. With a few items and a plan anyone can make great videos! So with all this in mind, what’s holding you back?

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