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How to Use Video to Market Your Business

market your business

Why use video to market your business? Video marketing gives you a fantastic opportunity to stand out from the crowd. Creating video content that provides an unforgettable experience for your target audience will keep you top of mind. 

If you are looking for ways to get started I have listed 6 different types of video styles below to market your business!

Informational 

 Educating on a  problem/pain-point is a great way to get noticed and appeal to your target audience. The key to these videos is that they’re short yet very informative. You can offer advice, tips and anything else that may be helpful in filling that pain-point. 

Testimonial

Every time someone visits your website or social pages, they are looking to validate their feelings that your products and services are the ones they want.  Once they are convinced about the features and pricing, they want to get a true opinion about the product or service you provide.

You can get your happy clients to be a part of a testimonial video. Testimonial videos can work wonders with your potential customers. After all, word of mouth is one of the more powerful forms of marketing…and it’s free!

Company Culture

 It’s great to let people know how much your company values their staff. A company culture video helps you to showcase your workspaces and the overall work environment. People also enjoy seeing what goes on behind the scenes. 

Product Review/Showcase

This is a video that illustrates the core features of your products and services in simple terms. These type of videos can show potential clients all the best features of your product as well as show it in action. 

Commercial/ Entertaining  

Online audiences love short, fun content. With this format, you can create entertaining videos that make your audience laugh or get inspired. These videos are the type that one might share with friends and as a result, helps expand your reach.

Tutorial

Tutorial videos are usually created as screen sharing videos or slideshow videos. Tutorials help you to teach your clients about using a product easily and effectively. You can teach them to use anything that may be related to your industry, and the next time they need help they may look to you for those answers again. 

 

You can use these videos in many places throughout your business, such as your website, social media, email, landing pages and your blog.The possibilities are endless. 🙂 

Check out next week’s blog where we discuss  how to be confident on camera.

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