Would you like to get more out of social media? Of course, you would. We can’t please everyone, that doesn’t work for engagement. So, you need to identify your demographic or community.
COMMUNITY
Your followers will help with your social media engagement if they become loyal to you and your company. Take your time to develop your community. Figure out you’re “why.” Why are you in business? What problem are you solving?
CURATING
Once you have your community, the next step is to curate content. Curating content is much easier when you know who you are marketing to. Note that not all the content you develop has to be yours. Look for others who share the same community as you and follow them on Facebook, Instagram, Twitter, YouTube, and LinkedIn.
CONTENT
While you are curating content from others, you should also be creating your own. You can take a topic that your followers want to hear about and spin it many different ways on multiple platforms. Don’t be lazy! It may seem simple to connect your platforms, ie Facebook/Instagram, but that is just duplicating the same content, and the audiences on different platforms do not always share the same interests.
The demographic on Facebook is not the same as Instagram, and vice versa for the other platforms.
If your demographic is B2B, then posting to LinkedIn is a good idea. Content for this platform is not the same as you would use on Facebook, Instagram or Twitter. It is a Business platform so leave out the personal stuff.
One of the best ways to organize your posts is to create a content calendar for the month for each platform. Also, let’s not forget the pictures and videos. Video and photo content can be easily made on your smartphone because your followers will enjoy the personal touch of your content as much as the professionally edited content you create. It will be more real and show your personality.
Once you have created your content, you can schedule it to post.
CONNECTING
Once you have started posting content regularly, don’t forget the most important part which is connecting. Respond to your followers by engaging with their content, answering their comments. Take note of favorite posts. The listening part of social media engagement, the comments, and concerns of your community will help you create more useful content.
